The Influencers Have Spoken: Aliis at Beauty New York 2025
Remember when we told you about our Beauty New York debut? Well, we're back with a follow-up that's got us doing happy dances in the office.
Because here's the thing: meeting passionate beauty lovers was incredible, but connecting with the influencer community? That was magic.
Brands Looking for Influencers? We Found Them (And They Found Us)
When it comes to beauty brand influencer marketing, it's not always easy to find the right fit.
You've got brands looking for influencers on Instagram who actually care about products beyond the PR box. You've got hair companies looking for micro influencers who genuinely want to talk about ingredients and results, not just get free stuff.
At Beauty New York, we found them. And honestly? They found us right back.
Why Hair Influencers Are Our People
We're not talking about just any influencers here. We met creators who specialize in curly hair, gray hair, long hair, color-treated hair, basically every hair type you can imagine.
These weren't people looking for a quick post and ghost situation. They wanted to understand our plant-based formulas. They asked about adaptogens. They actually read ingredient lists (we love you for this).
This is exactly what we mean when we talk about beauty brands that work with small influencers and beauty brands that send PR to micro influencers. It's not about follower count – it's about genuine passion and real engagement.
Want to Join the Aliis Brand Ambassador Family?
We're actively looking to partner with creators who are passionate about hair care, scalp health, and plant-based beauty. Whether you're a gray hair influencer, a curly hair specialist, or just someone who genuinely loves talking about adaptogens in your shower routine, we want to hear from you.
Seriously. We're not just another beauty brand marketing machine looking for post-and-ghosts. We want long-term partnerships with people who actually care about the products they're recommending.
If you're interested in collaborating with Aliis:
- Drop us a DM on Instagram or TikTok
- Email us directly with your media kit and why you love Aliis
- Tag us in your content (@aliis_hair on Insta, @aliis_beauty on TikTok) – we see everything and we reply to everyone
The Beauty New York Influencer Lineup: 10 of Our Favorite Moments
We met so many incredible creators at Beauty New York, and we had to give them their flowers (or in this case, their well-deserved shoutouts). Here are ten of our favorite influencer moments from our new friends who stopped by our booth, tried our products, and included us in their content (which may or may not have made our whole team do the good kind of ugly-cry).
1. Fibonacci (@fibonacci412)
A fragrance influencer falling in love with hair care? We'll take it! Fibonacci appreciated our scent profiles (which, let's be honest, are pretty amazing, and we’ll be talking more about this custom creation in the next couple of weeks). This crossover appeal proves that good products transcend categories.
2. Theresa Krug (@theresaa360)
Theresa flew from Florida specifically for Beauty New York, documented the entire journey, and featured us in her haul. She's been posting about her finds, and seeing Aliis in her content is a great reminder of why events like this matter. This is what happens when a beauty influencer with serious reach meets products that actually deliver.
3. Dee (@heydeenyc)
NYC-based beauty influencer Dee brings authentic, down-to-earth content to her followers. Her aesthetic is approachable and real – no over-produced, overly filtered content here. She connected with Aliis because of the straightforward, honest approach to hair care. Her community trusts her recommendations because she only shares what she genuinely loves.
4. Yulia Fadeeva-Hashem (@fadeeva_hashem)
We already mentioned Yulia in our first blog post, but she deserves another shoutout because her genuine enthusiasm for hair care innovation is exactly what we're about. She stopped by to talk about formulations, ingredients, and scalp health (basically speaking our love language).
5. Tiara Willis (@thetiarawillis)
NYC-based beauty, lifestyle, and wellness influencer Tiara gets it. Her content focuses on holistic wellness, which aligns perfectly with our adaptogen-infused approach to hair care. She understood immediately why scalp health matters, and her followers clearly resonated with that message. Plus, be sure to watch the video to see a new use for our Hair Masque!
6. Eli Levi (@elileviofficial)
Eli is all about clean, cruelty-free beauty, and they LOVED our Sea Salt Spray. We mentioned them in our first post, but their commitment to ethical beauty deserves another spotlight. This is what beauty
7. Elisa (@elisalovesmakeup2)
Elisa represents the beauty micro-influencers who have incredibly engaged communities. Her followers trust her recommendations, and that's worth more than any mega-influencer partnership. This is the kind of authentic connection beauty brands looking for influencers should prioritize.
8. Nkechi (@luxurywellnesscircus)
Travel influencer and model Nkechi brought a luxury wellness perspective to our booth. Her content aesthetic is all about elevated self-care experiences, and she recognized Aliis as fitting perfectly into that narrative. When someone whose feed is filled with five-star destinations and premium experiences chooses your hair care? That's validation.
9. Sephora Dad (@sephoradadd)
Yes, you read that right – Sephora Dad! This creator brings a fun, relatable perspective to beauty shopping and product discovery. His enthusiasm for finding hidden gems at Beauty New York was infectious, and his audience loves discovering new brands through his eyes. Proof that great hair care transcends demographics.
10. Stephanie (@blessed_blondie03)
Fashion and beauty micro-influencer Stephanie has the kind of engaged community that actually listens to recommendations. Her content blends style and beauty seamlessly, and she saw Aliis as a natural extension of her curated lifestyle aesthetic. Small but mighty – that's the micro-influencer power.
What This Means for Brands (and Influencers)
Here's what we learned from Beauty New York: hair companies looking for influencers and beauty brands that work with small influencers need to show up where creators actually are. Trade shows, beauty events, pop-ups: these face-to-face connections matter.
For influencers searching "brands looking for influencers" or "beauty brands that send PR to small influencers," our advice is simple:
- Engage authentically.
- Ask questions.
- Care about the products.
- Share honest feedback.
The creators who stopped by our booth were doing more than collecting samples. They were building relationships.
The Takeaway
Beauty New York proved something we already suspected: there's a hunger for authentic partnerships between brands and creators. The influencers who stopped by our booth were looking for brands that align with their values and actually deliver results.
To everyone who visited us, created content, and shared your honest thoughts about Aliis: thank you. You've helped us reach people who need better hair care solutions, and that's what this whole thing is about.
To the influencers reading this who wish they'd been at Beauty New York: there's always next time. Or better yet, let's connect now. Because if there's one thing we learned from this event, it's that the best partnerships happen when brands and creators genuinely believe in what they're sharing.
