One Year Down, A Lifetime of Good Hair Days Ahead: The Aliis Year in Review

One year ago, on April 9, 2025, Aliis went live. We hit publish, crossed our fingers, and waited to see what the world thought of a hair care brand obsessed with scalp health.

Twelve months later, we've got eight products, a blog that won't quit, a Beauty New York debut we still talk about, and a community that makes all of it worth it. We're still a baby brand. We know that. But what a year to be a baby.

So before we sprint headfirst into year two, we wanted to stop, look back, and appreciate every wobbly, wonderful step that got us here. Consider this our scrapbook. Pull up a chair.

(And don’t forget — 20% off everything sitewide with code HBDaliis, good through April 30. Free limited edition hat with $75+.)

Spring & Summer 2025 — Baby's First Everything

April 9, 2025. Launch day.

The products went live. We refreshed the page approximately four hundred times. We published our first Hair 411 blog posts and put it out into the void with the kind of optimism that only exists before you truly understand how much content the internet contains.

Here's what we knew on day one: healthy scalp, healthy hair. Everything else — the content strategy, the community, the rhythm of running a brand — we were figuring out in real time.

Spring and summer 2025 were about showing up. We wrote about scalp health like it was the most important topic in the world (we still believe it is). We posted. We engaged. We learned what resonated and quietly filed away what didn't.

It was equal parts exciting and terrifying.

Fall 2025 — Finding Our Footing

By fall, something had shifted. We were finding our stride and fall had a few moments that made it feel very, very real.

The Prime Big Deal Days Debut

If spring was kindergarten, Amazon Prime Big Deal Days was the first day of high school. You walk in knowing you belong. You also walk in acutely aware that the seniors — the big, established brands who've been doing this for decades — are very much in the building.

We took a breath. We showed up. And honestly? We held our own. It was the kind of moment that's nerve-wracking right up until it isn't, and then you're on the other side of it thinking: okay, we can do this.

The Discovery Box

November brought one of our favorite launches of the year: the Aliis Discovery Box. The whole lineup, miniaturized, bundled, and ready to gift (or keep entirely for yourself — we don't judge).

Here's a detail worth flagging as summer travel season creeps up: every bottle in the Discovery Box is TSA-friendly. Healthy scalp, healthy hair, and zero confiscated products at security. That's a win on all fronts.

Our First Holiday Season

Black Friday. Holiday sales. Gift guides. Our first-ever "what to get the person who has everything (except great hair)" content push. It was a lot. We survived. Our scalps remained healthy throughout.

The Main Event: Beauty New York, October 16–18

We need to give this its own section. Because it deserves it.

Beauty New York 2025 was, without question, the defining moment of year one. We packed up our products, headed to the World Trade Center Oculus, and set up our booth with the quiet hope that people would stop, try something, and maybe — maybe — get what we were trying to do.

They got it.

We watched person after person pick up Juveniis and immediately start using it in ways that surprised us (if you missed that story, it's a good read). We talked about scalp health until our voices were hoarse. We watched the lightbulb go on, over and over, when people realized that the reason their hair care routine wasn't working was because they'd been ignoring their scalp the whole time.

It was the moment Aliis stopped feeling like a startup and started feeling like a brand.

And then came the relationships and the fun with the influencers.

Eli Levi gave us one of the most fun unboxings of the year — the kind of genuine, enthusiastic reaction that you can't script and definitely can't manufacture. Check it out here.

Fibonacci took things to another level entirely, getting freshly styled at the salon with Aliis — proof that our products hold up exactly where it counts. See for yourself. 

Life with Leah has also been one of our biggest supporters from the beginning. From having Aliis as part of her morning routine to her being one of the first to share our new Sea Salt Spray, she’s been a true friend and ambassador to Aliis!

These weren't just content moments. They were the start of real relationships with real people who genuinely love what we're building. That means more to us than we know how to say without getting a little embarrassing about it.

Winter 2025–2026 — Settling In

After the Beauty New York high came something equally valuable: the quiet work of just... being a brand.

We wrote about hat hair (a real threat). We wrote about keeping your scalp healthy when it's freezing outside. We wrote a New Year's guide to building hair habits that actually stick, because nobody needs another resolution they'll abandon by February.

Speaking of February — that's when we launched our eighth product and our first-ever styling product: Aliis Sea Salt Spray.

Beach hair, anytime. No sunburn required. No three-hour flight delays. Just effortless texture, soft waves, and a formula built around Big Kelp Hydration so your hair actually stays soft instead of turning into crunchy straw. It felt like the lineup was finally, officially complete.

Winter was the season we stopped feeling like we had to prove ourselves and started feeling like we knew exactly who we were.

Spring Again — Full Circle

April 9, 2026.

One year. Eight products. A Beauty New York debut. A Discovery Box. A Sea Salt Spray that smells like bergamot and vacation. A community that showed up for us before we had any right to expect them to.

We're still a baby brand. There's a long way to go, and we mean that genuinely — not as a humble brag, but as a real, exciting, slightly terrifying fact. Year two has a lot in store, and we can't wait to do it with you.

For now: thank you. Sincerely. For every purchase, every share, every comment on Instagram, every time you picked up one of our products and gave your scalp the attention it deserved.

Your scalp thanks you. We thank you.

Now go shop the birthday sale — you've earned it.

20% off everything sitewide with code HBDaliis through April 30, 2026. 33% off the full routine bundle, automatically applied. Free limited edition trucker hat with $75+.